20
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ARIKA
SATO
CONTENT CREATOR + SOCIAL MEDIA MANAGER
I am a social media manager and content creator with 16 years of experience specializing in brand storytelling
BIO
Hi, I’m Arika Sato! As one of the original YouTubers, I’ve spent 16 years creating content and managing social media for brands like SKIMS, Good American, Lilly Lashes, and more. My work blends creativity with strategy in fashion, beauty, and lifestyle, driving e-commerce success. With a Master’s degree in Broadcast Journalism from USC, I craft compelling stories that resonate.
Outside the digital world, I travel, immerse myself in fashion, and enrich my life as a certified yoga and Pilates instructor. I live authentically, maintaining a mind-body connection, and add a holistic touch to my creative pursuits.
SEPT 2019
SKIMS pre-launch
First Brand Ambassador & Content Creator
SEPT 2020
SKIMS 1-year anniversary
Model + Content Creator
As the first brand ambassador and content creator for SKIMS, I was selected by founder Kim Kardashian to produce content prior to the brand’s launch.
I created a YouTube video try-on haul, a blog post, unboxing videos on Instagram Stories, and in-feed Instagram posts of the products, all of which were shared by SKIMS and Kim Kardashian.
After creating content for a year, including other collection drops like the Cotton Rib Collection, Waist Trainer, and Summer Mesh Collection, SKIMS asked me to be part of their 1-year anniversary campaign. I modeled for this campaign, with photos featured on billboards, their website, and their socials. I helped create social content, including IGTV (reels), YouTube videos, and collaborative Instagram in-feed posts, all of which were were posted by SKIMS and Kim Kardashian.
V-DAY 21 & 23
APRIL 2021
SKIMS V-DAY
SKIMS Pop-up
@ The Grove
Content Creator
SWIM 22 & 23
JUNE 2024
COTTON JERSEY
SKIMS SKIM
At the SKIMS in-person pop-up event in Los Angeles, I was granted early access to create and capture content before it opened to the public. I created Instagram in-feed posts and stories to promote the pop-up on social media. For new launches like their V-Day Collection and swim, I received products to create content that aligns with their aesthetic and brand story.
2018-2024
Originally a model and brand ambassador for Jessica Rich Shoes since 2018, I licensed my name and collaborated on designing the "So Bougie" shoe in the fall of 2018. I invited influential fashion tastemakers to my launch event, leading to a sell-out within the first week.
The founder of Jessica Rich, recognizing my fashion expertise and content creation skills, brought me on board as a social media manager, brand strategist, and influencer marketing director. As of 2024, I have been working extensively on the TikTok platform, driving brand growth and engagement.
JANUARY 2024
Led social media strategy and content creation for Instagram and TikTok, boosting brand visibility.
Created original Instagram content and managed the TikTok Shop, ensuring inventory was up-to-date, managing discounts, and aligning with TikTok-hosted events.
Hosted live streams and produced shoppable videos on TikTok, including unboxing and repurposing content from influencer collaborations.
Conducted influencer outreach to generate engaging content, optimizing engagement and conversions. Kept up with social media trends, implementing innovative strategies for growth, and produced monthly performance reports.
WORKING WITH
OLAPLEX AMBASSADORS
As a dedicated Olaplex user and partner, I’ve had the pleasure of showcasing their entire range of haircare products.
✨ Salon and Pop-Up Events: Partnered with Olaplex ambassadors—professional stylists and salon owners—to create captivating content on-site. From salon transformations to pop-up events, I captured the magic of Olaplex in action, demonstrating its impact and versatility.
🎥 At-Home Videos: Created engaging "Get Ready With Me" and "Get Unready With Me" content to highlight how simple and effective Olaplex products are for at-home use. My videos show that haircare can be easy, fun, and fabulous, making professional results accessible to everyone.
With a blend of salon experiences and relatable at-home content, I show how haircare can transform both everyday and special occasions.
OLAPLEX AT-HOME
GET UNREADY WITH ME
Worked closely with the SKKN by KIM team: Created Content that aligned with their brand story and neutral aesthetic, using backgrounds and colors consistent with their branding for a cohesive look.
Highlighted SKKN by Kim’s sustainable and refillable packaging: Developed engaging content focused on their luxury skincare and makeup products.
Amplified Reach: Kim Kardashian reposted my content on her personal page, while SKKN by Kim used it in their original content across Instagram, TikTok, and X. Kim also frequently commented and engaged with the content, enhancing its visibility and impact.
Grand Openings: Attended all EREWHON grand openings and created engaging recap videos to capture the excitement of each event.
Health Brand Showcases: Produced mini vlogs highlighting EREWHON’s health brands, featuring their specialties to attract and educate viewers.
Celebrity Smoothies: Featured the monthly celebrity smoothies, showcasing the ingredients and making them appealing to a broader audience.
Brand Accessibility: Crafted content that made EREWHON more approachable and accessible as a boutique health food market, appealing to health-conscious individuals and those supporting small, local businesses and farms.
Worked on several Good American campaigns and drops, promoting their inclusive jeans that range from size 00 to 24. Created content to showcase new styles to my audience, highlighting the brand's message that fashion is for everyone.
Styled outfits with neutral colored basics adhering to their simple and comfy aesthetic. Ensured all content had neutral clean backgrounds to match their brand guidelines, making it suitable for use across their social media platforms.
Licensed my name and created the Arika Lash by Lilly Lashes, available on LillyLashes.com and at Naimie's Beauty Stores. I used them in my makeup tutorials and social posts. Even without a launch event, many beauty creators naturally purchased them to support, creating original content. The lashes sold out immediately, with 500 units sold in the first two days within the first two days of the launch, and they remained in high demand. The initial 6-month contract became a 2-year partnership until the company was sold.
Created and designed a getting-ready robe line in LA for beauty gurus like myself and others on YouTube. All the top beauty gurus, including Bretman Rock, Manny MUA, Laura Lee, Christen Dominique, ThatsHeart, and more, wore them in their content.
Even with only six styles available, the robes were a hit and consistently sold out. The robes were sold through my Shopify platform, where I managed all aspects of the brand, including shipping.
CONTACT ME:
arika@arikasato.com