A Man in Black Coat Wearing a Chain-link Crystal Accessory






I am a social media manager and ​content creator with 16 years of ​experience specializing in brand ​storytelling


Hi, I’m Arika Sato! As one of the original ​YouTubers, I’ve spent 16 years creating ​content and managing social media for brands ​like SKIMS, Good American, Lilly Lashes, and ​more. My work blends creativity with strategy ​in fashion, beauty, and lifestyle, driving e-​commerce success. With a Master’s degree in ​Broadcast Journalism from USC, I craft ​compelling stories that resonate.

Outside the digital world, I travel, immerse ​myself in fashion, and enrich my life as a ​certified yoga and Pilates instructor. I live ​authentically, maintaining a mind-body ​connection, and add a holistic touch to my ​creative pursuits.

SEPT 2019

SKIMS pre-launch

First Brand Ambassador & ​Content Creator

SEPT 2020

SKIMS 1-year anniversary

Model + Content Creator

As the first brand ambassador and ​content creator for SKIMS, I was ​selected by founder Kim Kardashian to ​produce content prior to the brand’s ​launch.

I created a YouTube video try-on haul, a ​blog post, unboxing videos on Instagram ​Stories, and in-feed Instagram posts of ​the products, all of which were shared by ​SKIMS and Kim Kardashian.

After creating content for a year, including ​other collection drops like the Cotton Rib ​Collection, Waist Trainer, and Summer ​Mesh Collection, SKIMS asked me to be ​part of their 1-year anniversary campaign. ​I modeled for this campaign, with photos ​featured on billboards, their website, and ​their socials. I helped create social ​content, including IGTV (reels), YouTube ​videos, and collaborative Instagram in-​feed posts, all of which were were posted ​by SKIMS and Kim Kardashian.

V-DAY 21 & 23

APRIL 2021


SKIMS Pop-up

@ The Grove

Content Creator

SWIM 22 & 23

JUNE 2024



At the SKIMS in-person pop-up event in ​Los Angeles, I was granted early access to ​create and capture content before it ​opened to the public. I created Instagram ​in-feed posts and stories to promote the ​pop-up on social media. For new launches ​like their V-Day Collection and swim, I ​received products to create content that ​aligns with their aesthetic and brand story.


Originally a model and brand ambassador for ​Jessica Rich Shoes since 2018, I licensed my ​name and collaborated on designing the "So ​Bougie" shoe in the fall of 2018. I invited ​influential fashion tastemakers to my launch ​event, leading to a sell-out within the first ​week.

The founder of Jessica Rich, recognizing my ​fashion expertise and content creation skills, ​brought me on board as a social media manager, ​brand strategist, and influencer marketing ​director. As of 2024, I have been working ​extensively on the TikTok platform, driving ​brand growth and engagement.


Led social media strategy and content creation for ​Instagram and TikTok, boosting brand visibility.

Created original Instagram content and managed ​the TikTok Shop, ensuring inventory was up-to-​date, managing discounts, and aligning with ​TikTok-hosted events.

Hosted live streams and produced shoppable ​videos on TikTok, including unboxing and ​repurposing content from influencer ​collaborations.

Conducted influencer outreach to generate ​engaging content, optimizing engagement and ​conversions. Kept up with social media trends, ​implementing innovative strategies for growth, and ​produced monthly performance reports.

Worked on several Good American ​campaigns and drops, promoting their ​inclusive jeans that range from size 00 to ​24. Created content to showcase new ​styles to my audience, highlighting the ​brand's message that fashion is for ​everyone.

Styled outfits with neutral colored basics ​adhering to their simple and comfy ​aesthetic. Ensured all content had neutral ​clean backgrounds to match their brand ​guidelines, making it suitable for use ​across their social media platforms.

Licensed my name and created the Arika Lash by Lilly Lashes, available on ​LillyLashes.com and at Naimie's Beauty Stores. I used them in my makeup ​tutorials and social posts. Even without a launch event, many beauty creators ​naturally purchased them to support, creating original content. The lashes sold ​out immediately, with 500 units sold in the first two days within the first two ​days of the launch, and they remained in high demand. The initial 6-month ​contract became a 2-year partnership until the company was sold.

Created and designed a getting-ready robe line in LA for ​beauty gurus like myself and others on YouTube. All the top ​beauty gurus, including Bretman Rock, Manny MUA, Laura ​Lee, Christen Dominique, ThatsHeart, and more, wore ​them in their content.

The Arika Sato robe line quickly gained a cult-like following ​among beauty gurus and fans. I leveraged my community ​connections for influencer outreach and managed the ​social media platforms posting organic photos from ​customers and influencers.

Even with only six styles available, the robes were a hit and ​consistently sold out. The robes were sold through my ​Shopify platform, where I managed all aspects of the ​brand, including shipping.