A Man in Black Coat Wearing a Chain-link Crystal Accessory

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ARIKA

SATO

CONTENT CREATOR + ​SOCIAL MEDIA MANAGER

I am a social media manager and ​content creator with 16 years of ​experience specializing in brand ​storytelling

BIO

Hi, I’m Arika Sato! As one of the original ​YouTubers, I’ve spent 16 years creating ​content and managing social media for brands ​like SKIMS, Good American, Lilly Lashes, and ​more. My work blends creativity with strategy ​in fashion, beauty, and lifestyle, driving e-​commerce success. With a Master’s degree in ​Broadcast Journalism from USC, I craft ​compelling stories that resonate.


Outside the digital world, I travel, immerse ​myself in fashion, and enrich my life as a ​certified yoga and Pilates instructor. I live ​authentically, maintaining a mind-body ​connection, and add a holistic touch to my ​creative pursuits.




SEPT 2019

SKIMS pre-launch

First Brand Ambassador & ​Content Creator


SEPT 2020

SKIMS 1-year anniversary

Model + Content Creator

As the first brand ambassador and ​content creator for SKIMS, I was ​selected by founder Kim Kardashian to ​produce content prior to the brand’s ​launch.


I created a YouTube video try-on haul, a ​blog post, unboxing videos on Instagram ​Stories, and in-feed Instagram posts of ​the products, all of which were shared by ​SKIMS and Kim Kardashian.

After creating content for a year, including ​other collection drops like the Cotton Rib ​Collection, Waist Trainer, and Summer ​Mesh Collection, SKIMS asked me to be ​part of their 1-year anniversary campaign. ​I modeled for this campaign, with photos ​featured on billboards, their website, and ​their socials. I helped create social ​content, including IGTV (reels), YouTube ​videos, and collaborative Instagram in-​feed posts, all of which were were posted ​by SKIMS and Kim Kardashian.




V-DAY 21 & 23

APRIL 2021

SKIMS V-DAY

SKIMS Pop-up

@ The Grove

Content Creator

SWIM 22 & 23

JUNE 2024

COTTON JERSEY

SKIMS SKIM

At the SKIMS in-person pop-up event in ​Los Angeles, I was granted early access to ​create and capture content before it ​opened to the public. I created Instagram ​in-feed posts and stories to promote the ​pop-up on social media. For new launches ​like their V-Day Collection and swim, I ​received products to create content that ​aligns with their aesthetic and brand story.




2018-2024

Originally a model and brand ambassador for ​Jessica Rich Shoes since 2018, I licensed my ​name and collaborated on designing the "So ​Bougie" shoe in the fall of 2018. I invited ​influential fashion tastemakers to my launch ​event, leading to a sell-out within the first ​week.


The founder of Jessica Rich, recognizing my ​fashion expertise and content creation skills, ​brought me on board as a social media manager, ​brand strategist, and influencer marketing ​director. As of 2024, I have been working ​extensively on the TikTok platform, driving ​brand growth and engagement.

JANUARY 2024

Led social media strategy and content creation for ​Instagram and TikTok, boosting brand visibility.

Created original Instagram content and managed ​the TikTok Shop, ensuring inventory was up-to-​date, managing discounts, and aligning with ​TikTok-hosted events.


Hosted live streams and produced shoppable ​videos on TikTok, including unboxing and ​repurposing content from influencer ​collaborations.


Conducted influencer outreach to generate ​engaging content, optimizing engagement and ​conversions. Kept up with social media trends, ​implementing innovative strategies for growth, and ​produced monthly performance reports.

WORKING WITH

OLAPLEX AMBASSADORS

As a dedicated Olaplex user and partner, I’ve had the ​pleasure of showcasing their entire range of haircare ​products.


Salon and Pop-Up Events: Partnered with Olaplex ​ambassadors—professional stylists and salon owners—to ​create captivating content on-site. From salon ​transformations to pop-up events, I captured the magic of ​Olaplex in action, demonstrating its impact and versatility.


🎥 At-Home Videos: Created engaging "Get Ready With ​Me" and "Get Unready With Me" content to highlight how ​simple and effective Olaplex products are for at-home use. ​My videos show that haircare can be easy, fun, and ​fabulous, making professional results accessible to ​everyone.


With a blend of salon experiences and relatable at-home ​content, I show how haircare can transform both everyday ​and special occasions.

OLAPLEX AT-HOME

GET UNREADY WITH ME

Worked closely with the SKKN by KIM team: ​Created Content that aligned with their brand story ​and neutral aesthetic, using backgrounds and colors ​consistent with their branding for a cohesive look.


Highlighted SKKN by Kim’s sustainable and ​refillable packaging: Developed engaging content ​focused on their luxury skincare and makeup products.


Amplified Reach: Kim Kardashian reposted my ​content on her personal page, while SKKN by Kim ​used it in their original content across Instagram, ​TikTok, and X. Kim also frequently commented and ​engaged with the content, enhancing its visibility and ​impact.


Grand Openings: Attended all EREWHON grand openings ​and created engaging recap videos to capture the ​excitement of each event.


Health Brand Showcases: Produced mini vlogs highlighting ​EREWHON’s health brands, featuring their specialties to ​attract and educate viewers.


Celebrity Smoothies: Featured the monthly celebrity ​smoothies, showcasing the ingredients and making them ​appealing to a broader audience.


Brand Accessibility: Crafted content that made EREWHON ​more approachable and accessible as a boutique health food ​market, appealing to health-conscious individuals and those ​supporting small, local businesses and farms.


Worked on several Good American ​campaigns and drops, promoting their ​inclusive jeans that range from size 00 to ​24. Created content to showcase new ​styles to my audience, highlighting the ​brand's message that fashion is for ​everyone.


Styled outfits with neutral colored basics ​adhering to their simple and comfy ​aesthetic. Ensured all content had neutral ​clean backgrounds to match their brand ​guidelines, making it suitable for use ​across their social media platforms.


Licensed my name and created the Arika Lash by Lilly Lashes, available on ​LillyLashes.com and at Naimie's Beauty Stores. I used them in my makeup ​tutorials and social posts. Even without a launch event, many beauty creators ​naturally purchased them to support, creating original content. The lashes sold ​out immediately, with 500 units sold in the first two days within the first two ​days of the launch, and they remained in high demand. The initial 6-month ​contract became a 2-year partnership until the company was sold.


Created and designed a getting-ready robe line in LA for ​beauty gurus like myself and others on YouTube. All the top ​beauty gurus, including Bretman Rock, Manny MUA, Laura ​Lee, Christen Dominique, ThatsHeart, and more, wore ​them in their content.


The Arika Sato robe line quickly gained a cult-like following ​among beauty gurus and fans. I leveraged my community ​connections for influencer outreach and managed the ​social media platforms posting organic photos from ​customers and influencers.


Even with only six styles available, the robes were a hit and ​consistently sold out. The robes were sold through my ​Shopify platform, where I managed all aspects of the ​brand, including shipping.

CONTACT ME:

arika@arikasato.com